Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?
A)visual merchandising
B)pull strategy
C)push strategy
D)copy testing
E)standardized advertising

Question

Quizplus · Accepted Answer

The push strategy relies on personal selling, where the manufacturer or seller directs their promotional efforts towards the distribution channel to persuade them to carry and promote their product. This strategy involves using sales reps and other direct communication methods to push the product onto the end consumer. Visual merchandising, pull strategy, copy testing, and standardized advertising are all strategies that primarily rely on mass media advertising rather than personal selling.

Which of the Following Communication Strategies Relies Primarily on Personal