Which of the following is an advantage of longer distribution channels?
A)decreased profit margins
B)lower markups
C)lower product prices
D)reduced selling costs in concentrated retail sectors
E)greater market access

Question

Quizplus · Accepted Answer

Longer distribution channels allow for greater market access, as products can reach more regions and customers through additional intermediaries such as wholesalers and retailers. While this may result in decreased profit margins and lower markups due to intermediary costs, it can also potentially lead to lower product prices and reduced selling costs in concentrated retail sectors. However, the primary advantage is the increased market reach and potential for sales growth.

Which of the Following Is an Advantage of Longer Distribution