If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?
A)professional services
B)food grains
C)consumer products
D)industrial products
E)standardized products

Question

Quizplus · Accepted Answer

Industrial products are typically sold through a push strategy because they require more education and explanation to potential customers about their features and benefits. These products are often complex and technical, so direct selling is necessary to ensure understanding and proper use.

If a Firm Favors a Push Strategy,using Direct Selling to Educate