In terms of communication strategy,_____ refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender.
A)source effects
B)noise levels
C)cultural barriers
D)pull strategy
E)push strategy

Question

Quizplus · Accepted Answer

Source effects refer to the influence of the sender's characteristics on the way the message is received and interpreted. This includes the sender's status, image, reputation, expertise, and credibility. A high-status sender is more likely to be believed and trusted than a low-status sender, even if they deliver the same message. Therefore, source effects are an important consideration in developing effective communication strategies.

In Terms of Communication Strategy,_____ Refers to the Situation When