While wines from the United States have won prizes in international blind taste tests,the perception of American wines is generally low in continental Europe,particularly France._____ refers to the extent to which the place of manufacturing influences product evaluations.
A)Noise levels
B)Country of origin effects
C)Source effects
D)Push strategies
E)Pull strategies

Question

Quizplus · Accepted Answer

Country of origin effects refers to the extent to which consumers' perception and evaluation of a product is influenced by the country where the product originates. In the case of American wines, the negative perception in France, despite winning international awards, is an example of country of origin effects.

While Wines from the United States Have Won Prizes in International