Which of the following is an example of a first-mover advantage?
A) The ability to capture demand by establishing a strong brand name
B) The avoidance of pioneering costs that a later entrant has to bear
C) The increased probability of surviving in a foreign market
D) The opportunity to observe and learn from the mistakes of later entrants
E) The ability to let later entrants ride ahead on the experience curve

Question

Quizplus · Accepted Answer

A first-mover advantage refers to the advantage gained by the first company to enter a market, which can include the ability to capture demand by establishing a strong brand name. Option B, C, D, and E are not examples of a first-mover advantage.

Which of the Following Is an Example of a First-Mover