An advantage of a(n)_____,a mode of entry into foreign markets,is that it provides a firm with much greater ability to build the kind of subsidiary company that it wants.
A) acquisition
B) merger
C) franchise
D) greenfield venture
E) turnkey project

Question

Quizplus · Accepted Answer

A greenfield venture involves building a subsidiary company from scratch in a foreign market. This allows the firm to have complete control over the design, structure, and culture of the subsidiary, which may lead to better compatibility with the parent company's strategies and goals. In contrast, acquisition and merger may result in inheriting existing structures and cultures, while franchise and turnkey project often involve sharing ownership and control with local partners.

An Advantage of A(n)_____,a Mode of Entry into Foreign Markets,is