If a firm is seeking to enter a market via a wholly owned subsidiary where there are already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,a(n)_____ is a suitable mode of entry.
A) acquisition
B) licensing deal
C) greenfield venture
D) turnkey project
E) exporting deal

Question

Quizplus · Accepted Answer

Acquiring an existing firm that already has an established presence in the market would provide an immediate entry into the market, as well as established customer relationships, supply chains, and distribution networks. This option offers a faster way to penetrate the market and compete with established firms and global competitors.

If a Firm Is Seeking to Enter a Market Via