A strategy that focuses primarily on increasing the attractiveness of a product is referred to as a _____ strategy.

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on making a product more attractive and unique in the market. This can be achieved through features, design, quality, branding, and other factors that set the product apart from competitors. By increasing its differentiation, a company can often charge higher prices and build stronger customer loyalty. Standardization, target-identification, low-cost, and profitability are different types of strategies that may not necessarily prioritize product attractiveness.

A Strategy That Focuses Primarily on Increasing the Attractiveness of a Product