The value creation activities of a firm are categorized as _____ and _____.

Question

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The value creation activities of a firm are commonly categorized as primary activities and support activities. Primary activities are the ones directly involved in creating and delivering a product or service, such as operations, marketing, and sales. Support activities, on the other hand, provide the necessary support for the primary activities to operate effectively, such as human resources, technology, and procurement.

The Value Creation Activities of a Firm Are Categorized as _____