Of all the value creation activities in a firm,_____ create(s)value by discovering consumer needs and communicating them back to the R&D function of the company,which can then design products that better match those needs.

Question

Quizplus · Accepted Answer

Marketing and sales activities are responsible for identifying consumer needs and preferences, and communicating those back to the R&D function. This helps the R&D team design and develop products that better fulfill consumer needs, ultimately creating value for the firm. Production, human resources, logistics, and information systems are important value creation activities, but they do not have the same direct impact on consumer needs and product design.

Of All the Value Creation Activities in a Firm,_____ Create(s)value