Firms that compete in the global marketplace typically face two types of competitive pressure: pressures for _____ and pressures to _____.

Question

Quizplus · Accepted Answer

Firms that compete in the global marketplace face pressures for cost reductions to achieve competitiveness with low-cost rivals and pressures to be locally responsive for meeting specific customer needs and preferences. They need to balance between the two types of pressures to be successful globally. A and B are incorrect because they do not reflect the typical competitive pressures faced by firms. D and E do not accurately describe the types of pressures faced by firms in the global marketplace.

Firms That Compete in the Global Marketplace Typically Face Two