The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for _____ and _____.

Question

Quizplus · Accepted Answer

The appropriate strategy for a firm in an international market depends on the extent of pressures for cost reductions and local responsiveness. International businesses must find a balance between standardizing products and processes to reduce costs and adapting to local markets to meet customers' needs and expectations. This balance depends on the extent of these pressures in the international market. Therefore, option D is the correct choice.

The Appropriateness of the Strategy That a Firm Chooses to Use