A middle ground between an ad campaign that is standardized worldwide and an entirely local ad campaign is called a
A) hybrid advertising campaign.
B) programmed-management approach.
C) computerized-management approach.
D) shared-management approach.
Correct Answer:
Verified
Q71: The ability to ship product quickly may
Q72: A standardized corporate visual identity,which reduces cost,
A)
Q73: Product adaptation for a new market
A) can
Q74: Disintermediation is
A) the unraveling of traditional distribution
Q75: A market's geographic characteristics
A) can greatly influence
Q77: The basic marketing principle is that
A) marketers
Q78: Marketers know that the product is
A) more
Q79: "The longer our experience at doing something,the
Q80: Standardization is usually
A) much harder than it
Q81: In most countries a brand name belongs
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