A standardized corporate visual identity,which reduces cost,
A) is the same logo and visual representation in all markets.
B) is a way of conducting external assessment that is consistent is all firm operations.
C) ignores the needs of developing markets.
D) results in trademark infringements in many smaller markets.
Correct Answer:
Verified
Q67: Governments can force local product adaptation by
Q68: When a company has established a successful
Q69: Standardization consists of
A) using the same marketing
Q70: Tonic water is an example of a
A)
Q71: The ability to ship product quickly may
Q73: Product adaptation for a new market
A) can
Q74: Disintermediation is
A) the unraveling of traditional distribution
Q75: A market's geographic characteristics
A) can greatly influence
Q76: A middle ground between an ad campaign
Q77: The basic marketing principle is that
A) marketers
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