Standardization consists of
A) using the same marketing mix in all of the firm's markets.
B) respecting traditional, standard approaches to the marketing mix.
C) respecting international measurement and technical standards set by the UN.
D) focusing on the local markets to develop the best marketing mix for them.

Question

Quizplus · Accepted Answer

Standardization is using the same mix everywhere, or as close to the same mix as possible.

Standardization Consists of