Which of the following is correct regarding the skills or competencies a company must develop in order to achieve a sustainable competitive advantage?

Question

Quizplus · Accepted Answer

To achieve a sustainable competitive advantage, the international company must either perform more compelling activities than its competitors or perform the same activities in superior ways, by developing skills or competencies that (1) create value for which customers are willing to pay; (2) are rare; (3) are difficult to imitate or substitute for; and (4) allow the company to exploit the competitive value of its valuable, rare, and difficult-to-imitate competencies.

Which of the Following Is Correct Regarding the Skills or Competencies