To create a competitive advantage that is sustainable over time,the international company should try to develop competencies that

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To achieve a sustainable competitive advantage, the international company must either perform more compelling activities than its competitors or perform the same activities in superior ways, by developing skills or competencies that (1) create value for which customers are willing to pay, (2) are rare, (3) are difficult to imitate or substitute for, and (4) allow the company to exploit the competitive value of its valuable, rare, and difficult-to-imitate competencies.

To Create a Competitive Advantage That Is Sustainable Over Time,the