To set corporate objectives,management must first
A) select a viable market segment.
B) quantify them.
C) define the firm's mission.
D) research the market.
E) None of the above.
Correct Answer:
Verified
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A) prefer nonquantifiable, directional goals.
B)
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A) usually have
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A) usually
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A) usually have
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A) have the objective of envisioning possible
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