To develop a strategy for reaching its objectives, a company must quantify them. But despite most top managers' preference for verifiable objectives, they frequently do have nonquantifiable or directional goals. Incidentally, objectives do tend to be more quantified as they progress down the organization to the operational level, because, for the most part, strategies at one level become the objectives for the succeeding level.

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Most Top Managers

Question 72

Multiple Choice

Most top managers

A) prefer nonquantifiable, directional goals.
B) prefer nonquantifiable, but verifiable goals.
C) prefer verifiable objectives.
D) have no preference as to quantifiable and nonquantifiable goals.
E) have more quantifiable goals than do managers at lower levels.

Correct Answer: