Hall and Porter argue that firms have two generic alternative strategies for any particular product.These strategies are:
A) low risk focus, low risk focus
B) retail customer focus, wholesale customer focus
C) product differentiation, low-cost leadership
D) low operating leverage, high operating leverage

Question

Quizplus · Accepted Answer

Hall and Porter argue that firms have two generic alternative strategies for any particular product, which are product differentiation and low-cost leadership. These strategies involve differentiating the product from competitors or focusing on producing and delivering the product at a lower cost than competitors. These strategies are considered generic because they can be applied to any industry or product, and firms can choose to pursue one or both strategies simultaneously.

Hall and Porter Argue That Firms Have Two Generic Alternative