Advertisers use classical conditioning in their commercials by showing ads.For example,they pair something that reflexively elicits pleasant feelings,such as the face of the actor Brad Pitt,with a product,such as the perfume Chanel N^o 5.If Brad Pitt elicits a response from you that is innate and does not require any prior learning,he is being used as a(n)_______.

Question

Quizplus · Accepted Answer

Brad Pitt is being used as an unconditioned stimulus because he naturally elicits a positive response without prior learning.

Advertisers Use Classical Conditioning in Their Commercials by Showing Ads