A multinational firm may need to delegate marketing functions to national subsidiaries to be responsive to local differences in distribution channels.

Question

Quizplus · Accepted Answer

National subsidiaries often have better knowledge of local markets and can adapt marketing strategies to local distribution channels. Delegating marketing functions to national subsidiaries can also help the multinational firm to be more responsive to local cultural differences and preferences.

A Multinational Firm May Need to Delegate Marketing Functions to National