Advertising is generally more effective than the other promotional mix elements.

Question

Quizplus · Accepted Answer

This statement is false. While advertising can be a very effective promotional tool, its effectiveness depends on a variety of factors such as target audience, message, and media chosen. Other elements of the promotional mix, such as personal selling or public relations, can also be very effective depending on the situation. It is important to use a combination of promotional tactics to maximize their effectiveness.

Advertising Is Generally More Effective Than the Other Promotional Mix