Generally, management prefers global product standardization because:
A) there can be longer production runs, which lowers costs.
B) a standardized corporate visual identity can help project a consistent image.
C) the creative work needed for promotion doesn't need to be done for each market.
D) two of the above.
E) all of A, B, and C.

Question

Quizplus · Accepted Answer

Global product standardization allows for longer production runs which lower costs, a consistent corporate visual identity across markets, and reduces the need for market-specific promotional creative work, making all of A, B, and C correct.

Generally, Management Prefers Global Product Standardization Because