When formulating product strategies, international marketing managers must remember that they are selling:
A) a new product.
B) an expensive product to poor people.
C) a total product.
D) hope.
E) two of the above.

Question

Quizplus · Accepted Answer

International marketing managers must remember that they are selling not only the physical product, but also the total product which includes packaging, branding, after-sales service, and other aspects that add value to the product.

When Formulating Product Strategies, International Marketing Managers Must Remember That