Much of the confusion in the ongoing discussion about whether a global firm can have global products results from the discussants not clarifying whether they are referring to the:
A) total product, physical product, or brand name.
B) final product, physical product, or brand name.
C) total product, final product, or brand name.
D) physical product, final product, or brand name.
E) none of the above.

Question

Quizplus · Accepted Answer

The confusion often stems from not specifying if the discussion is about the total product (which includes all aspects of a product), the physical product (the tangible product itself), or the brand name (the identity of the product). Differentiating among these aspects can clarify the debate on global products.

Much of the Confusion in the Ongoing Discussion About Whether