Management would prefer global standardization of the marketing mix:
A) because each market demands it.
B) for cost savings.
C) to meet local conditions.
D) two of the above.
E) all of A, B, and C.

Question

Quizplus · Accepted Answer

Management prefers global standardization of the marketing mix primarily for cost savings. It is more efficient and easier to produce and market a standardized product globally because it eliminates the need for customization and adaptation to local conditions. While there may be some demand for a standardized product in some markets, it is not the primary reason for management's preference for global standardization.

Management Would Prefer Global Standardization of the Marketing Mix