The continuum from insensitive to sensitive to foreign environment begins with __________ and ends with __________.
A) basic consumer staples; high-style and faddish consumer products
B) industrial products; high-style and faddish consumer products
C) high-style and faddish consumer products; industrial products
D) basic consumer staples; industrial products
E) high-style and faddish consumer products; basic consumer staples

Question

Quizplus · Accepted Answer

The continuum from insensitive to sensitive to foreign environments typically starts with industrial products, which are less affected by cultural differences, and ends with high-style and faddish consumer products, which are highly sensitive to cultural nuances and consumer preferences.

The Continuum from Insensitive to Sensitive to Foreign Environment Begins