The international marketing manager's task is more complex than that of the domestic marketing manager because:
A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
B) it is usually not possible to have a single, standardized worldwide strategy for the overall marketing mix.
C) the uncontrollable environmental forces vary widely among markets.
D) two of the above.
E) all of A, B, and C.
Correct Answer:
Verified
Q43: The international standardization of the sales promotion
Q44: Public relations includes the various methods of
Q45: The product is:
A) the central focus of
Q46: Management would prefer global standardization of the
Q47: The continuum from insensitive to sensitive to
Q49: Sales promotion provides the selling aids for
Q50: Recruiting salespeople in foreign countries is less
Q51: Foreign national pricing is the use of
Q52: The total product:
A) all of B, C,
Q53: The total product:
A) all of B, C,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents