The attractions of using the Internet as an international advertising medium include:
A) a high number of users of the Internet read English or other common languages well.
B) Internet communications are two-way, rather than one-way like newspaper ads.
C) it is possible to tailor messages to the customer, based on answers to prior questions.
D) all of the above.
E) two of A, B, and C.

Question

Quizplus · Accepted Answer

All of the options (A, B, and C) are valid attractions of using the Internet as an international advertising medium. The high number of users who read English or other common languages well makes it appealing from a reach perspective. The two-way communication offered by the internet enables businesses to engage in conversation with their prospective customers, unlike traditional one-way advertising like newspaper ads. Tailoring messages to customers based on their previous responses is also possible, providing greater personalization and engagement possibilities.

The Attractions of Using the Internet as an International Advertising