All forms of communication between a firm and its publics are:
A) advertising.
B) promotion.
C) limited by government regulations.
D) an accepted part of doing business in emerging markets.
E) two of the above.

Question

Quizplus · Accepted Answer

While advertising is a form of communication between a firm and its publics, it is not the only form. Promotion, which includes advertising but also encompasses activities such as public relations, personal selling, and sales promotions, is a more comprehensive option. Government regulations may limit certain forms of communication, but this does not apply to all forms of communication. The statement about emerging markets is not relevant to the question. Therefore, B is the best choice as it is the most comprehensive and accurate option.

All Forms of Communication Between a Firm and Its Publics