Generally, as marketers go down the economic and social strata in each country, they will tend to find:
A) similarities among countries with respect to social and cultural values.
B) dissimilarities among countries with respect to social and cultural values.
C) no significant differences with respect to social and cultural values.
D) greater government support for each succeeding lower stratum.
E) none of the above

Question

Quizplus · Accepted Answer

As marketers go down the economic and social strata in each country, they are likely to encounter dissimilarities rather than similarities among countries with respect to social and cultural values. This is because lower economic and social strata tend to have their own unique set of values, beliefs, and customs that may differ significantly from those of higher strata or other countries.

Generally, as Marketers Go Down the Economic and Social Strata