Services are generally less complex to market globally than:
A) consumer products.
B) industrial products.
C) luxury products.
D) basic consumer staples.
E) None of the above.

Question

Quizplus · Accepted Answer

Services are generally less complex to market globally than consumer products because they are intangible and less affected by cultural differences. Consumer products, on the other hand, can be greatly impacted by cultural norms, preferences, and legal regulations, making their marketing more complex. Industrial and luxury products may also face similar challenges. Basic consumer staples may be less complex to market globally, but they may face competition from local producers and may not have as strong of a value proposition as unique service offerings.

Services Are Generally Less Complex to Market Globally Than