Research shows that surviving pioneers hold a smaller average market share when their industries reach maturity than firms that were either fast followers or late entrants in the product category.
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Q8: Direct exporting is simpler than indirect exporting
Q9: Wholesale importers are independent merchants that buy
Q10: Export merchants are exporters that sell for
Q11: Exporting is a way for firms to
Q12: Direct exporting is an excellent means of
Q14: Some evidence suggests that pioneers gain and
Q15: Exporting can extend a product's life cycle
Q16: A sales company is established to market
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Q18: A follower will most likely succeed when
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