Franchising is a form of:
A) contract management.
B) licensing.
C) contract manufacturing.
D) joint venture.
E) two of the above.

Question

Quizplus · Accepted Answer

Franchising is a form of licensing, in which a franchisor grants a franchisee the right to use its brand, products, and business model in exchange for fees and royalties. The franchisor provides the franchisee with assistance and support, such as training, marketing, and operations, but the franchisee remains an independent business owner who is responsible for managing and operating the franchised unit.

Franchising Is a Form Of