The principal ingredient(s) that a franchiser exports is:
A) a brand name.
B) marketing strategy.
C) a set of proven procedures.
D) two of the above.
E) all of A, B, and C.

Question

Quizplus · Accepted Answer

Franchisers export their brand name, marketing strategy, and a set of proven procedures to the franchisees. This ensures that the franchisees can replicate the business model successfully and maintain consistency with the company's overall branding and messaging.

The Principal Ingredient(s) That a Franchiser Exports Is