A low level of literacy in a country makes the use of mail questionnaires more appropriate for market research.

Question

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A low level of literacy in a country makes it difficult for individuals to read and comprehend the questions in a mail questionnaire, thus making it less appropriate for market research in such a country. In such cases, other methods such as face-to-face interviews or phone surveys may be more effective.

A Low Level of Literacy in a Country Makes the Use