_____________ is used by management during the planning process and provides information about threats and opportunities.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of monitoring and analyzing the external environment of a company, including economic, social, political, and technological factors. This information is then used by management during the planning process to identify threats and opportunities in the market. Market screening, country screening, and segment screening are all related to market research and segmentation, but they do not specifically focus on environmental factors.

_____________ Is Used by Management During the Planning Process and Provides