Sierra South sells whitewater rafting trips and related merchandise. The company has built a pool of data on current and prospective customers and sends postcards and e-mails to those individuals to announce sales and upcoming rafting trips. Sierra South is most likely using:

Question

Quizplus · Accepted Answer

Sierra South is using database marketing by collecting data on current and prospective customers and using it to target them with personalized messages via postcards and emails. This allows for more effective and efficient communication with customers and a greater likelihood of generating sales.

Sierra South Sells Whitewater Rafting Trips and Related Merchandise