KFFI-AM runs frequent commercials that ask listeners to dial advertisers' toll-free numbers or visit their Web sites for information about ordering the advertised products or services. Which of the following is most likely used on KFFI-AM?

Question

Quizplus · Accepted Answer

The commercial's call-to-action for listeners to dial the advertiser's toll-free number or visit their website for information and ordering purposes indicates the use of direct-response advertising, which aims to elicit a direct response from the audience. This method allows advertisers to track the effectiveness of their campaigns and target interested prospects for follow-up actions.

KFFI-AM Runs Frequent Commercials That Ask Listeners to Dial Advertisers