To Create Effective Sales Promotions, a Company Should Most Likely

To create effective sales promotions, a company should most likely:

A) use non-specific objectives to ensure marketing flexibility.
B) avoid any promotion pretesting because of its inherent costs.
C) ensure that the sales promotion reinforces the brand's advertising message.
D) invest in either trade or consumer promotions but not both, which is unethical.
E) use complex, attention-getting copy so the consumer will understand the message.