Procter & Gamble created one of the most outrageous promotions in marketing history.Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span,and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.This promotion was intended to be an example of a _____ strategy.

Question

Quizplus · Accepted Answer

This promotion was intended to attract customers directly to the product by offering a desirable incentive (free goldfish) with purchase, which is a characteristic of a pull strategy.

Procter & Gamble Created One of the Most Outrageous Promotions