An energy company offers customers rebates of up to $500 for installing energy-efficient water heaters,windows,and doors.This is most likely an example of a _____ strategy.

Question

Quizplus · Accepted Answer

The energy company is offering incentives to customers in order to pull them towards purchasing energy-efficient products. This is a classic example of a pull strategy, where incentives or promotions are used to create demand for a product. A push strategy, on the other hand, involves pushing a product onto the market through aggressive marketing tactics, such as trade shows or personal selling. Parallel, cohort, and horizontal strategies are not relevant to this scenario.

An Energy Company Offers Customers Rebates of Up to $500