A _____ strategy is primarily designed to secure the cooperation of retailers.

Question

Quizplus · Accepted Answer

A push strategy focuses on getting retailers and wholesalers to promote and distribute a product to customers. This type of strategy is often used for products that are new to the market or have low brand awareness. The goal is to push the product through the distribution channel to reach the end customer, and retailers play a key role in this process. Therefore, a push strategy is primarily designed to secure the cooperation of retailers.

A _____ Strategy Is Primarily Designed to Secure the Cooperation