In the face of a flattening growth rate and dropping profitability,one of the tools Pitney Bowes turned to was a(n)______ to hold on to its best customers and create a better relationship with other customers by giving members discounts and incentives for frequent patronage.

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A loyalty program is designed to retain existing customers by providing rewards and incentives for frequent purchases, thereby creating a better relationship with customers. This would help Pitney Bowes hold on to its best customers and encourage increased patronage from other customers, which could lead to increased profitability.

In the Face of a Flattening Growth Rate and Dropping