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Personal Selling Is the Most Costly Way to Communicate with Prospects

Question 54

Multiple Choice

Personal selling is the most costly way to communicate with prospects because:


A) it is very labor intensive.
B) sales cannot occur without advertising.
C) it has an inflexible methodology.
D) sales quotas force the salesperson to use unethical means to close a sale.
E) it cannot be integrated easily into a company's marketing communications strategy.

Correct Answer:

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