The Objective of Personal Selling in an IMC Program Is

The objective of personal selling in an IMC program is to:

A) create a total quality marketing (TQM) program.
B) create transactional relationships between retailers and sellers.
C) build a relationship that will provide long-term benefits to both buyers and sellers.
D) provide sellers with an inexpensive interpersonal communication approach to promoting products.
E) provide buyers with the tools needed to negotiate the best possible deals.