Which of the following is the best example of direct-response broadcast advertising?
A) A CD offering you a trial subscription to an online music review magazine.
B) A catalog featuring children's clothing.
C) A TV infomercial for exercise equipment.
D) A telemarketing call selling investment opportunities.
E) A commercial before a movie in a theater that asks you to shop at Friedman's Furniture Store.
Correct Answer:
Verified
Q44: _ includes selling and prospecting by telephone,answering
Q45: Advertising that asks the reader,viewer,or listener to
Q46: What is the greatest strength of personal
Q47: _ is defined as face-to-face selling away
Q48: Which of the following statements about sales
Q50: Barton Beers invited its retailers to celebrate
Q51: Which of the following is the best
Q52: The objective of personal selling in an
Q53: The most common form of direct-mail advertising
Q54: Personal selling is the most costly way
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