_____ is a direct inducement offering extra incentives anywhere along the marketing route to enhance the movement or accelerate the product's movement from producer to consumer.

Question

Quizplus · Accepted Answer

Sales promotion refers to the use of incentives such as discounts, coupons, free samples, or contests to boost sales and accelerate the movement of products from producers to consumers. Unlike direct selling or direct marketing, sales promotion activities are not focused on building long-term customer relationships but rather on generating short-term sales volume. Public relations and direct-response advertising are also not accurate choices because they do not involve offering extra incentives along the marketing route.

_____ Is a Direct Inducement Offering Extra Incentives Anywhere Along